Vacancy: Content Marketing Strategist

Our Story 

Sirius Medical Systems B.V. is a fast-growing Medical Device scale-up with big ambitions. At Sirius Medical, we improve care for cancer patients through our effective, affordable localization system, enabling the precise and efficient surgical removal of tumors. We are located at the High Tech Campus in Eindhoven, the Netherlands

1       Job Description

1.1   Challenge

Having achieved a strong product-market fit and a successful early growth phase, we are on a mission to maximize our market footprint and to become a leading player in our market.

At Sirius Medical, we believe that diversity, equity, and inclusion are essential to our growth, creativity, and success. We are committed to building a workplace where everyone feels respected, valued, and empowered to contribute fully. We strive to:

• Foster diversity: We welcome people of all backgrounds, identities, and experiences.
• Ensure equity: We aim to provide fair access to opportunities, support, and resources, recognizing and addressing barriers where they exist.

Build inclusion: We create an environment where all team members feel safe, heard, and able to be their authentic selves. 

At Sirius Medical, our Marketing Department drives our mission by shaping the brand, creating awareness, and positioning our products globally. We’re a dynamic, collaborative team focused on creativity, digital engagement, and customer-centric solutions. Joining us means contributing to a fast-growing company where your ideas make an impact, working closely with R&D, sales, and clinical experts to deliver value to surgeons, hospitals, and patients.

To support our global expansion and upcoming product launches, we are looking for a Content Marketing Strategist responsible for Campaign & Brand Ownership. With focus on owning campaign strategy, core messaging, and brand storytelling, ensuring that Sirius Medical’s brand and campaigns drive the right perception shifts in the market.

You will connect business and growth objectives to campaign themes, key messages, and brand narratives, and guide content creation across markets—while ensuring alignment with clinical evidence and regulatory frameworks.

A key part of this role is the ability to use AI-driven tools to accelerate content creation, enhance quality, and streamline workflows for our global marketing activities.

1.2   Responsibilities

1.2.1 Campaign Strategy ownership

• Own the global campaign strategy and Sirius Medical brand strategy, including objectives, target audiences, key messages, and overarching narratives.
• Translate business priorities (growth, portfolio expansion, market entry) into integrated campaign themes and brand stories that drive differentiation, awareness, and adoption.
• Define and maintain messaging hierarchies and strategic frameworks that ensure consistent activation across regions, products, and channels.
• Act as brand guardian across global markets, safeguarding consistency, coherence, and strategic intent in all campaigns and messaging.
• Collaborate closely with Sales & Clinical Affairs, and leadership to ensure campaign and brand strategy directly support commercial and clinical objectives.

1.2.2. Claims & Messaging Alignment

• Collaborate closely with Clinical, Quality & Regulatory, and Product Owner to ensure campaign messaging is compliant, evidence-based, and credible.
• Guide the translation of clinical evidence and technical features into clear value narratives without compromising regulatory integrity.
• Ensure alignment between brand promises, campaign messages, and approved claims frameworks.

1.2.3. Content creation

• Create high-quality content for social media, brochures, PowerPoints, website pages, event materials, and e-mail campaigns.
• Write, refine, and proofread marketing and technical content with the precision of a copywriter.
• Use AI tools to support content creation, text refinement, image generation, and workflow optimization.
• Translate clinical evidence and technical information into accessible and persuasive messaging.
• Support global product launches with structured, claims-based collateral.

2       Profile

• A completed HBO in Marketing, Communication, or a related field.
• 3–5+ years of experience in the MedTech or medical device industry (required).
• Strong understanding of claims, clinical evidence, and regulatory-compliant messaging
• Proven experience in marketing communication, content creation, and copywriting
• Ability to explain complex clinical topics in simple, professional language
• Detail-oriented, proactive, and comfortable working in a fast-paced, scale-up environment.
• Strong ownership mindset and ability to manage multiple projects simultaneously
• You preferably have experience in small and dynamic commercial-stage scale-up teams that realize rapid growth.
  
  

Apply now